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Conduct user testing to observe how customers are inclined to use their product or services and to identify potential issues that should be resolved prior to a full release.Collect survey responses to identify products, services, and features their customers would like.
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DOWNLOAD NOWĭata-driven decision-making (sometimes abbreviated as DDDM) is the process of using data to inform your decision-making process and validate a course of action before committing to it. According to a survey of more than 1,000 senior executives conducted by PwC, highly data-driven organizations are three times more likely to report significant improvements in decision-making compared to those who rely less on data.Īre you interested in learning how data-driven decision-making can enable you to be a more effective entrepreneur or member of your organization? Below is information about the benefits of becoming more data-driven, as well as a number of steps you can take to become more analytical in your processes.įree E-Book: A Beginner's Guide to Data & AnalyticsĪccess your free e-book today. While intuition can provide a hunch or spark that starts you down a particular path, it's through data that you verify, understand, and quantify. Though intuition can be a helpful tool, it would be a mistake to base all decisions around a mere gut feeling.

In science, for example, Albert Einstein is often quoted as saying, “The intuitive mind is a sacred gift," and in business, Steve Jobs is quoted as saying, “Have the courage to follow your heart and intuition they somehow already know what you want to become.” The concept of intuition has become so romanticized in modern life that it's now a part of how many people talk about and understand the “geniuses” of our generation. In fact, according to some studies, more than half of Americans rely on their “gut” in order to decide what to believe, even when they are confronted with evidence that speaks to the contrary. Society has imbued the concept of “intuition”-of simply knowing when something is right or wrong-with a tremendous amount of prestige, importance, and influence.
